March 10, 2009
“There is nothing wrong with change, if it is in the right direction” Winston Churchill
“When you're finished changing, you're finished.” Benjamin Franklin
"Change always comes bearing gifts." Price Pritchett
"Continuity gives us roots; change gives us branches, letting us stretch and grow and reach new heights." Pauline R. Kezer
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Dear SoWalScene.com Readers and Fans,
Decisions, Decisions.
Alas - it is true. I have decided to take the plunge and officially change the name of the site to SouthWaltonScene.com. This was a strategic decision I had been contemplating for the last several months and after much thought, I decided, at just over one-year-old, it was going to have to be now or never.
A few days ago, I posted that I had changed the name of SoWalDining.com to SouthWaltonDiningScene.com.
As I mentioned, one of my goals when I started these sites was to be able to reach not just those who live in South Walton and surrounding areas, but those who vacation on the Emerald Coast as well. And thanks to the amazing efforts of our Tourist Development Council, their regional, national and international marketing efforts have created a powerful brand - The Beaches of South Walton.
I have come to realize that very few visitors and those that live outside our county know where "SoWal" is.....but thousands (millions?) know where "South Walton" is. By re-branding using "South Walton" in my name, I am hoping to reach more readers and viewers and to position myself for growth I may not have been able to achieve otherwise.
If I can grow, I can bring you all more great stuff.
New Name. New Home. Same Great Site.
I have been working, working and working some more to make the transition to the new site as seamless as possible for everyone. Starting today, I am asking all my readers to head on over to the new site at www.SouthWaltonScene.com and bookmark it. If you subscribe to the site via a Reader, yes {gulp} it means I am going to have to ask you to re-subscribe. If you link to my site, it also means you will have to re-link to the new web address. I apologize for this inconvenience.
I will be keeping SoWalScene.com live indefinitely as I do not want to break any links floating around out there on the World Wide Web. I will also be adding posts here until March 15 at which time I will add the graphic above to several places on the site to direct everyone to the new site. I will also cease posting new content here - all new content will be found exclusively on SouthWaltonScene.com after the 15th.
That about sums it up. I referred to the quotes above often over the last few weeks, to remind myself, although scary, change is necessary and, in this instance, is incredibly positive.
Thank you all so much for your attention - seriously. I so appreciate each and every one of you.
See you at our new home! :)
