The Merchants of Seaside welcome the holidays in grand fashion with events for the entire family! Combine the small-town atmosphere of a beach community parade, throw in a dash of Santa Claus, add a festive farmers market and mix with the official lighting of a remarkable town on Florida’s Emerald Coast, and you have the perfect makings to kick off the Holiday season in beautiful Seaside.
On Friday, November 27th grab your blankets and head to the Seaside Amphitheater [MAP]for a holiday edition of Central Square Cinema under the night sky beginning at 7:00 PM.
Saturday, November 28th marks the holiday kick-off in Seaside with the Seaside Farmers Market from 9:00 AM – 1:00PM. Then stick around for the Annual South Walton Holiday Parade. This year’s parade is scheduled to begin at 4:00 PM in front of Seagrove Plaza. Residents and visitors share in the glory as participants march 1.5 miles down Scenic Highway 30A from Seagrove decked in their Christmas best and on festive holiday floats, all vying for the crowd’s favor.
Our celebration continues with Turn on the Town at 5:00 PM as the master of ceremonies asks all the kids to join him in front of the stage to sing along to a few verses of jingle bells. Then, the countdown begins in unison to “Turn on the Town.” “…Three, two, one…” and with a flick of a big switch – the brand new 24ft tree magically lights up and all of downtown Seaside is illuminated with bright, holiday lights! Then, make sure to stick around to have your picture taken with the jolly man from 5:30 – 8:30 PM.
There’s no better time to get a jump on holiday shopping. Seaside’s eclectic mix of art galleries, fine and funky apparel, toy stores and more, make it easy to find that perfect present for everyone on your list.
Events are made possible by the arts and entertainment fee collected by The Merchants of Seaside. For more information on our community & events, please visit us online at: www.seasidefl.com.








